What’s the Difference between Social Media and Social Business?

Infor-Mingle-Social-BusinessWhen you hear the term “social business”, what comes to mind? Most people relate it to social media; however, the term social business means so much more than utilizing Facebook, Twitter or LinkedIn. Where social media is about connecting – connecting family with family members across the world, connecting friends or connecting businesses with their customers, social business is about collaboration. It’s about embedding collaboration within people’s everyday work environments and delivering capabilities that are far superior to the way things are done now.

The Social Difference
Before you can embrace a social business structure, you need to understand that a social business is not just a business who uses social media. Social media is about:

  • People
  • Moments and experiences
  • Entertainment
  • Connection
  • Thought sharing
  • Spontaneity

Whereas social business is about:

  • Processes
  • Plans and projects
  • Productivity
  • Collaboration
  • Knowledge capture
  • Structure

Do you see the difference? Social media is a tool businesses use to better connect with their customers; social business is a way of collaborating in the organization to do your job better. It’s a way of life, and it’s quickly becoming the new business norm.

A New Wave of Social
Infor is leading the way in social business development through their newest solution, Infor Ming.le. Infor Ming.le is a tool designed to help employees change the way they think, work, and get things done. Employees can communicate and collaborate, as well as share information like documents, photos, plans, even videos, from a centralized location, with all activity captured and easily searchable. Infor Ming.le provides companies with the tools to:

  • Retain vital company knowledge
  • Attract and retain top talent
  • Improve decision-making
  • Find information quickly and easily
  • Integrate systems across the business, regardless of origin
  • Embed social business with organizational systems
  • Deliver information directly to users
  • Tie mobile and social together

Interested in learning more about Infor Ming.le? Contact us today.

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