How long has it been since your company acquired a new customer? While it may seem like a silly question, the truth of the matter is many companies are struggling to make sales with new customers. Having a large group of existing and long-standing customers is always favorable, but if you are failing to bring in new customers, you are heading down a slippery slope. New customers bring life and vitality back into your business (not to mention income). While you don’t want to abandon your loyal customers, putting forth a little more effort to close deals with new customers could be just the thing your company needs this year.
Reinventing Your Customer Acquisition Approach
Today’s customers are much more likely to move from company to company than to stay loyal for 20 years. While this may seem disconcerting, it is actually good news as it provides you with more opportunities in which to gain new customers. The challenge, however, is keeping your customers loyal to your company and brand after you have sealed the deal.
The key to customer retention surprisingly lies in how you go about attracting new customers. If you fail to meet customer’s expectations at the on-set, expect to see them part ways early on in your relationship. If, however, you take the time to follow up with customers and are available to meet their needs, you have a chance at gaining new customers that may stick around for years to come.
CRM Revives Customer Relationships – Both New and Old
Customer relationship management (CRM) solutions are not just helpful sales tools; they are vital in the care and keeping of your customers. If you know how to use CRM correctly, you can find more business opportunities and increase your customer retention levels in one fell swoop. Take a look at how CRM can help your sales teams win new sales opportunities for your company (even from your current operations and existing customers):
- CRM nurtures relationships. We know, your sales teams are busy trying to win new sales and attract new customers. It can be easy to forget to make that follow-up call or schedule a service visit. However, if you want to maintain positive customer relationships, your follow-through has to be impeccable. Your sales teams can use CRM software to set important reminders and store vital customer information so they never drop the ball again. Many of today’s solutions can even be accessed via a smartphone and tablet, giving your sales teams unequivocal access to all the information they need to manage both new and existing relationships well.
- CRM provides much-needed analysis. Sales departments are not known for their analytical capabilities, so having a tool designed to analyze buying trends and customer data is crucial. CRM provides your business with concise information that reveals buying trends and data on customer behavior, giving you a leg up over the competition.
- CRM helps you deliver better value to your customers. CRM stores and keeps all record of activity with your customers (from initial cold calls to sales orders) so you can stay on top of crucial details and timelines.
If you are looking to attract new customers this year, CRM is a must. It will help you quickly determine where to spend your sales and marketing time, maintain existing relationships, and impress new customers – all while helping you keep track of the information that matters most. If you could use some improvement in your customer attraction strategies, contact us today.