ERP payment automation has made reaching your e-commerce goals easier. Decades ago, when the internet was in its infancy, setting up an e-commerce system was challenging. Today, ERP payment automation, easier integration with e-commerce platforms, and simplified web hosting has made every aspect of e-commerce within reach of most small businesses.
Here’s why you should consider ERP payment automation to help you achieve your e-commerce goals.
The E-Commerce Market Is Huge (and Growing)
According to Century Business Solutions, the e-commerce market is expected to reach $5 trillion by the end of 2021. The pandemic has accelerated the pace with which buyers have turned to the internet for their needs. Companies who never thought they could add an e-commerce solution to their business model found creative ways to open internet shops to ensure customers could purchase their goods.
With no signs of stopping, the e-commerce market is hot. It continues to grow at a blistering pace, meeting the needs of consumers for every type of good or service. B2B sales also continue to grow at a record pace.
Clearly, automating ERP payments makes a great deal of sense considering these facts. Business buyers want the same speed and convenience on your B2B platform as they find on B2C platforms. Ensuring payment gateways are simple and easy is an important step for all businesses.
ERP Payment Automation Helps with Customized Web Experiences
One way in which ERP payment automation can help you achieve your e-commerce goals is by enabling you to offer a customized web experience to your customers.
If you have customer data within your ERP system, it can provide a customized experience to web shoppers by tailoring the product and pricing displays to each individual customer. Prefilled ERP payment automation fields can also make checkout faster and provide a seamless, customized experience on your e-commerce portal.
Seamless Omnichannel Experience
Another benefit of adding ERP payment automation is to create a seamless omnichannel experience for your customers.
Customers today expect to pay using the same methods across all channels. It doesn’t make sense to them that a business may accept credit cards by phone but not online, for example. Ensuring that ERP payment automation is in place helps keep the experience across all channels the same, ensuring brand experience continuity and meeting customer expectations.
Improving Customer Satisfaction and Decreasing Returns
According to Century Business Solutions, return policies directly affect customer satisfaction. For example, 53% of customers state that free shipping offers are the reason customers shopped with a particular e-commerce vendor. 33% state that easy, simple return policies also persuaded them to shop with a particular retailer. In both examples, free shipping and easy returns improves customer satisfaction and decreases the need for returns.
Thanks to the data in your ERP system, you’ll be able to maximize profit margins without sacrificing customer satisfaction. Prices can incorporate some or all shipping costs, thus allowing you to offer free shipping to your customers without sacrificing margin. An ERP enables you to view all your costs and generate numerous pricing scenarios, including those that enhance the e-commerce experience, improve customer satisfaction, and in the end, decrease returns.
ERP and E-Commerce Systems
If you already have an e-commerce platform and wish to add ERP payment automation, we can help. We can also help you select an ERP system that meets your needs, whether you need extremely customized ordering information tracked in your system or specialized pricing for each customer.
The right ERP system can help you achieve your e-commerce goals and overall KPIs. For help selecting the best system for your needs, contact Emerald TC.
Emerald TC
Emerald TC offers software for manufacturing automation, financial reporting, inventory tracking, and more. We can help you choose the right accounting software, ERP system, payroll, or other software for your needs. Contact us or call 678-456-6919 for more information.